One should never underestimate the power of a company’s brand and logo and how these are used to help people recognise and remember the organisation. Therefore, when two entities or companies come together to join forces there is a great deal of planning involved in the creation of a new company name, a new slogan and the new branding.
If each separate entity has been in operation for a number of years, obviously they would have their own brand identity, such as a logo that they may already have trademarked and slogan that they may have registered. When two companies come together, to join as one company – for example a hair salon and a beauty salon may choose to operate under the same roof and offer services of a similar nature, but specialised in two different areas, they need to decide on a number of factors relating to their brand before doing so.
They will have to decide whether they will both trade under the same name or if they want to undertake a new company registration. It may be easier to simply choose a new name for the company, or they may want to combine the two existing brand names into one. The new company name registration can be done online in order to reserve the desired name.
The new entity will have to be rebranded which includes the creation of a new logo and a new slogan. They may even choose to give the entire business a new face lift with new colours, new branding and a new website. Similarly, when the Companies and Intellectual Property Registration Office (CIPC) and the Office of Companies and Intellectual and Intellectual Property enforcement (OCIPE) joined together to become one entity namely the CIPC or Companies and Intellectual Property Commission a number of changes in the new organisations branding had to be made. The CIPC boasts changes such as new name, new corporate colours and a new logo.