Designing a logo for a new company does not happen overnight. Large companies spend a great deal of money on market research in order to create a valuable new brand for their company. One of the most important things one needs to consider before either creating a logo yourself or contracting another company to create one for you is that your company name must indeed be registered.
The company name must be approved during the company registration process and it is advisable that one receives this official documentation from CIPC before having a new logo designed. If this confirmation is not received, you may have to spend more money on re-designing the logo of your company to display the registered company name – a costly and avoidable mistake.
One should never underestimate how much the corporate identity of a company influences the way consumers feel and relate to the business. The logo is therefore the most important corporate identity an organisation will have, as it will appear on virtually all communication and branding.
When deciding on the design of a logo, there are a few things one needs to consider from an aesthetic point of view. The text of the logo, needs to be clear and legible. The text also needs to be applicable to the nature of the business. For example curvy or cursive text may not be appropriate for a plumbing business or used car dealer, but may work very well with an exclusive boutique or restaurant.
The colour of the text in the logo also plays an integral part in the branding of the company. Some people have negative connotations with certain colours and may associate certain colours with certain emotions. It is a good idea to do some research on how people react to certain colours before deciding on one for your logo. One should rather not simply go with the colours you like, just because they have a special significance or meaning to you.