Top mistakes made when you do DIY filing of a trademark
Failure to search first. Without first doing a comprehensive search, you do not know whether someone may already be using a similar name for a similar product or service, or whether there is a pending application or registration that could block your application.
Not including the proper logo or wording as the “drawing.” The wording of the proposed trademark and the image of a proposed logo cannot be significantly or easily amended. There are procedural restrictions regarding any such amendment. As a result, errors in the wording or the image can derail an application.
Listing the owner incorrectly. Who owns the trademark and the application? A corporation? An individual? A partnership or joint venture? It must be identified correctly or the application could be void.
Improper description of goods or services. The scope of the goods or services in the application cannot be expanded after the initial filing is made. In addition, if there is a potential conflict, defining the goods or services with the potential conflict in mind may be significant.
Is the trademark used as a “certification” mark? Certification marks are special types of trademarks that require special applications with additional information and evidence. A certification mark is used by authorized parties to show that goods or services meet certain qualifications and standards.
Published by Sorita Pullin, owner / manager at Trademark24
Trademark24 is a web-based trademark searching- and registration service helping the individual, companies and some of the biggest intellectual property firms in all matters to do with trademarks. We have been instrumental in the registration of over twenty five thousand trademarks.
View all posts by Sorita Pullin, owner / manager at Trademark24