What is trademark dilution?

Courtesy: http://www.inta.org/TrademarkBasics/FactSheets/Pages/TrademarkDilution.aspx Trademark dilution is the weakening of a famous mark’s ability to identify and distinguish goods or services, regardless of competition in the marketplace or the likelihood of confusion. Dilution typically occurs as the result of blurring or tarnishment of the famous mark. It is similar to the concept of passing off, which involves misrepresenting … Continue reading What is trademark dilution?

The benefits of trademark registration

Registering your trade mark gives you the exclusive right to use your mark for the goods and/or services that it covers in the country where you file. If you have a registered trade mark you can put the ® symbol next to it to warn others against using it. However, using this symbol for a … Continue reading The benefits of trademark registration