When trying to come up with your new brand name or trademark, you will probably start hitting your head against the proverbial wall. It’s not that easy to come up with a catchy, original name and just when you think you’ve nailed it, you find out someone else is using it already. You need not … Continue reading What ‘Things’ Can We Trademark?
Courtesy: http://www.inta.org/TrademarkBasics/FactSheets/Pages/TrademarkDilution.aspx Trademark dilution is the weakening of a famous mark’s ability to identify and distinguish goods or services, regardless of competition in the marketplace or the likelihood of confusion. Dilution typically occurs as the result of blurring or tarnishment of the famous mark. It is similar to the concept of passing off, which involves misrepresenting … Continue reading What is trademark dilution?
This is a great explanation from INNOVUS - http://www.innovus.co.za/pages/english/intellectual-property/trademarks.php TRADEMARKS Introduction Registered trade marks are governed by the South African Trade Marks Act (1) (“the Act”). Unregistered trade marks are protected by the common law, but these rights are harder to prove and do not provide the same degree of protection as a registered trade mark. … Continue reading Registered trademarks & common law trademarks in South Africa
So, you are scratching your head, trying to come up with an original, fresh design for your logo…Not so easy, huh? Have a look around at some of the famous brands like Nike’s swoosh, Adidas stripes, Microsoft’s wavy squares – what makes these logos great? Milton Glaser, the legendary graphic designer best known for the … Continue reading Add Bang! to your brand with a great logo
When trying to come up with your new brand name or trademark, you will probably start hitting your head against the proverbial wall. It’s not that easy to come up with a catchy, original name and just when you think you’ve nailed it, you find out someone else is using it already. You need not … Continue reading From the archives: What “things” can we trademark?
Here are the promised guidelines when applying for non-traditional trademarks: Three-dimensional marks *a single view of the representation of a three-dimensional mark will be accepted, provided it is possible to determine the three-dimensional nature from the single view. *the trademark as advertised must correspond with the trademark as depicted in the application form, i.e. all … Continue reading Applications for non-traditional trademarks
We are not attorneys. I start with that statement not because I don’t like attorneys – they are some of our biggest and longstanding clients – but because I am simply someone the attorneys use to do the research at CIPC (ex-CIPRO) for their clients. We rent space inside the CIPC offices, which is extremely … Continue reading Who are we?