The tips to create a ‘good’ trade mark before its adoption are:
– Make it distinctive and unusual for the goods/services concerned. Try inventing a word
– Be bold, clever and playful with the brand. Stand out
– Don’t limit yourself to a brand specific to your current field. Think long term
– Avoid overly descriptive terms of the goods/services you are offering
– Avoid terms in common use either in general language or in your trade
– Conduct searches to make sure you are not infringing the earlier rights of another
– Don’t pick a trade mark identical or too close to someone else’s name
– Consider registering the name as a trade mark if it is available.
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