When trying to come up with your new brand name or trademark, you will probably start hitting your head against the proverbial wall. It’s not that easy to come up with a catchy, original name and just when you think you’ve nailed it, you find out someone else is using it already. You need not … Continue reading What ‘Things’ Can We Trademark?
A trademark registration is only effective in the country in which you file the trademark. Regional protection can be applied for under the terms of the CTM (Community Trademark) system, to cover the countries of the European Union and under the Madrid Protocol to cover a series of countries across the world. South Africa intends … Continue reading What countries are covered by your trademark protection?
It is very wise to register your trademark in the countries where your business is located or where you plan to conduct business. South African trademark registration only covers the Republic of South Africa. Remember, a South African trademark will not provide protection in any of South Africa’s neighbouring states, or any other country, and … Continue reading Should I register my trademark locally, internationally or both?
When trying to come up with your new brand name or trademark, you will probably start hitting your head against the proverbial wall. It’s not that easy to come up with a catchy, original name and just when you think you’ve nailed it, you find out someone else is using it already. You need not … Continue reading From the archives: What “things” can we trademark?
Found on the web: http://sbinfocanada.about.com/od/trademarks/a/trademarkeb.htm Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the competition and help you stand out in a crowd. A poor trademark will entangle you in legal disputes and blunt your marketing efforts. Selecting a good trademark is as simple as … Continue reading How to Select a Good Trademark
The tips to create a ‘good’ trade mark before its adoption are: - Make it distinctive and unusual for the goods/services concerned. Try inventing a word - Be bold, clever and playful with the brand. Stand out - Don’t limit yourself to a brand specific to your current field. Think long term - Avoid overly … Continue reading Quick tips for a ‘good’ trademark
It's Funky Friday, everyone! Time for another laugh.... The Singing Fish At some point, just about everyone has seen an animatronic fish like Big Mouth Billy Bass, Boogie Bass or Rocky Rainbow Trout. Whether from we heard it sing from a wall, a grocery store shelf or a white elephant gift box, we have … Continue reading Weird inventions that made millions #5
Registering a trade mark is a pivotal step for a small businessRob White, of Avidity IP, gives some examples of good and bad trade marks and how to secure a good one. http://www.smallbusiness.co.uk/running-a-business/legal-advice/2373618/branding-and-business-how-to-pick-a-good-trade-mark.thtml ‘Brands’ are hugely valuable business assets that form the commercial identity of your company, product or service and will include trade marks … Continue reading Good and Bad Trademarks
When deciding on your trademark, please keep the following in mind: Your trademark has to serve the purpose of distinguishing your goods or services from that of another trader. It must be unique and distinctive. New or made up words are generally stronger and easier to register e.g. Coca-Cola Your trademark cannot include specially protected … Continue reading From the archives: Guidelines when deciding on a new trademark
Failure to search first. Without first doing a comprehensive search, you do not know whether someone may already be using a similar name for a similar product or service, or whether there is a pending application or registration that could block your application. Not including the proper logo or wording as the “drawing.” The wording … Continue reading Top mistakes made when you do DIY filing of a trademark