This is a great explanation from INNOVUS - http://www.innovus.co.za/pages/english/intellectual-property/trademarks.php TRADEMARKS Introduction Registered trade marks are governed by the South African Trade Marks Act (1) (“the Act”). Unregistered trade marks are protected by the common law, but these rights are harder to prove and do not provide the same degree of protection as a registered trade mark. … Continue reading Registered trademarks & common law trademarks in South Africa
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Found on the web: http://sbinfocanada.about.com/od/trademarks/a/trademarkeb.htm Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the competition and help you stand out in a crowd. A poor trademark will entangle you in legal disputes and blunt your marketing efforts. Selecting a good trademark is as simple as … Continue reading How to Select a Good Trademark
The tips to create a ‘good’ trade mark before its adoption are: - Make it distinctive and unusual for the goods/services concerned. Try inventing a word - Be bold, clever and playful with the brand. Stand out - Don’t limit yourself to a brand specific to your current field. Think long term - Avoid overly … Continue reading Quick tips for a ‘good’ trademark
Courtesy: http://wpa-pinfold.co.uk/what-if-someone-trademarked-christmas/ To trademark Christmas would be something akin to ‘The Grinch Who Stole Christmas’ – unthinkable? Well think again. There are 126 UK and EU trademark registrations that include Christmas in their names (at the last count), including the Spirit of Christmas, registered to Heatons, Dublin. And there is worse, Christmas is owned by … Continue reading What if someone trademarked Christmas…
It's Funky Friday, everyone! Time for another laugh.... The Singing Fish At some point, just about everyone has seen an animatronic fish like Big Mouth Billy Bass, Boogie Bass or Rocky Rainbow Trout. Whether from we heard it sing from a wall, a grocery store shelf or a white elephant gift box, we have … Continue reading Weird inventions that made millions #5
Registering a trade mark is a pivotal step for a small businessRob White, of Avidity IP, gives some examples of good and bad trade marks and how to secure a good one. http://www.smallbusiness.co.uk/running-a-business/legal-advice/2373618/branding-and-business-how-to-pick-a-good-trade-mark.thtml ‘Brands’ are hugely valuable business assets that form the commercial identity of your company, product or service and will include trade marks … Continue reading Good and Bad Trademarks
When deciding on your trademark, please keep the following in mind: Your trademark has to serve the purpose of distinguishing your goods or services from that of another trader. It must be unique and distinctive. New or made up words are generally stronger and easier to register e.g. Coca-Cola Your trademark cannot include specially protected … Continue reading From the archives: Guidelines when deciding on a new trademark
When trying to come up with your new brand name or trademark, you will probably start hitting your head against the proverbial wall. It’s not that easy to come up with a catchy, original name and just when you think you’ve nailed it, you find out someone else is using it already. You need not … Continue reading What is a trademark – guidelines
Brand From Wikipedia, the free encyclopedia Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers."[1] Brands are used in business,marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into … Continue reading What is “brand” really?
Failure to search first. Without first doing a comprehensive search, you do not know whether someone may already be using a similar name for a similar product or service, or whether there is a pending application or registration that could block your application. Not including the proper logo or wording as the “drawing.” The wording … Continue reading Top mistakes made when you do DIY filing of a trademark
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