Trademark & Copyright Symbols


The small symbols that accompany logos, text, images and other material can be confusing to some people who are not familiar with what they mean or stand for. These symbols have different meanings and are used for different purposes. The copyright symbol is known as a small c which is circled. It is used in … Continue reading Trademark & Copyright Symbols

Top mistakes made when you do DIY filing of a trademark


Failure to search first. Without first doing a comprehensive search, you do not know whether someone may already be using a similar name for a similar product or service, or whether there is a pending application or registration that could block your application. Not including the proper logo or wording as the “drawing.” The wording … Continue reading Top mistakes made when you do DIY filing of a trademark

Trademark maintenance


After registering your name, it is vital to upkeep the value of your company or product name. This involves using your trade name throughout your company on websites, brochures, and invoices. Don't forget to use the "®" symbol after you have approved registration from CIPC. If you haven't registered your trademark, you can use the … Continue reading Trademark maintenance

Glossary – Certificate of Registration


The certificate issued by CIPC stating that a trademark has officially been registered. Following receipt of this certificate, the owner of the registered trademark may legally affix the ® symbol to those goods and/or services covered in the application leading to registration. The owner may also take advantage of all the other benefits of official … Continue reading Glossary – Certificate of Registration

What are the benefits of a registered trademark?


Many people assume they can protect their trademark simply by using the mark in commerce. It is true that you are not required to register a trademark to achieve some level of protection and that one establishes common law rights simply by using a mark in commerce. However, having a federally registered trademark on the … Continue reading What are the benefits of a registered trademark?

Some FAQ for trademarks


  Q: Can a company- or close corporation lodge an objection to a proposed trademark if its name is identical or very similar to the trademark? A:Yes. The trademark database is not linked to the company database and a separate search will be done, upon request and at additional cost. Q :How long does a … Continue reading Some FAQ for trademarks

Should I register my new company’s trademark?


Starting up a small business in South Africa can be a costly exercise and there are always additional costs that creep in that one is not always aware of when starting a new company. Apart from the necessary assets one needs to acquire when starting a business, the second most important aspect of your new … Continue reading Should I register my new company’s trademark?