Courtesy: NSBC e-Mag Here are a few easy to apply guidelines for your small or medium enterprise: Keep an eye on competitor movements when it comes to pricing and competitive advantages. Try and always keep your pricing market-related or trending. In a price-sensitive situation try and beat, or at least compete favourably, with your main competitors, … Continue reading Pricing strategy for your business
Brands cannot afford to ignore social media marketing anymore – social media platforms are where consumers spend most of their time. Brands stand the risk of losing a large chunk in their consumer base by turning a blind eye towards social media marketing. Most importantly, social media is essential for branding and this is why branding agencies use it extensively. Top branding agencies help their customers increase their visibility, brand awareness and customer engagement on social media with the help of excellent brand marketing strategies. Here are some tips on using social media correctly.
Post content from other sources
Don’t just upload your content on social media websites; make sure to post content from other sources that you know your followers will appreciate. Social media is about connecting with consumers and not about advertising your products and services. To build a reputable brand identity, you need to give consumers…
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Many people confuse patents, copyrights and trademark. The three have some striking similarities and are all designed to protect intellectual property; however they are different and also serve different purposes. In simple terms, the three are all forms of protection for you and your business, from anyone who may steal, misuse or illegally benefit from your … Continue reading MAJOR DIFFERENCES BETWEEN COPYRIGHT, PATENT AND A TRADEMARK
Nice! Interesting reading.
Good advice for managers!
A common error for new management personnel is they tend to over manage the employees. They want to do a good job to show their boss that they were the right choice for the position, but end up going a bit to the extreme in “managing the staff.”
If the new manager has an insightful supervisor they will recognize what is happening and give guidance to the new manager. Letting them know that it is okay to ease up on their staff and guide the new manager in ways to lead their staff, which will create a happier environment.
There are those that unfortunately do not receive guidance to learn this valuable lesson and actually like the fact that they are in control or feel that they need to be in control to do their job well. They continue to “micromanage” their employees, which is detrimental to the employees and…
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1. INDIVIDUALS The maximum marginal rate for natural persons remains at 40% and is reached when taxable income exceeds R673 100 (previously R638 600). The minimum rate of tax remains at 18% on taxable income not exceeding R174 550 (previously R165 000). The primary rebate for all natural persons has been increased to R12 726 (previously R12 080). … Continue reading 2014 Budget in a Nutshell
Andrew Spence from QUANTA has this to say about internet marketing: The internet not only has a great impact on marketing, it has also altered the way in which business is done today. It is important to stay up to date on the latest trends and yet be able to create an affordable internet marketing plan. Where … Continue reading Creating An Effective Internet Marketing Strategy
This is good advice! From: http://www.andrewspenceonline.com/small-business-tips-building-a-brand/ Do you as a small business owner feel that building a brand is only something needed by large businesses? If yes, then you need to think again! Your small business is in an exceptional position to create a great customer experience. Your services are niche, your target market is defined and … Continue reading Small Business Tips: Building a Brand
It's not Funky Friday, but this is too funny to keep to myself! http://www.dailymail.co.uk/news/article-2449361/University-bosses-left-red-faced-rebranding-mishap-sees-application-trademark-rude-new-name.html