A brand is the identity of a specific product, service or company and may contain names, signs, symbols or slogans. The brand name is quite often used interchangeably within "brand", although it is more correctly used to refer to written or spoken elements of a product, service or company. If the brand name identifies the … Continue reading Is there a difference between ‘brand’ and ‘trademark’?
Starting a new business involves a great deal of research. You need to decide on which type of business you want to open, what the new company’s name will be and the core functions of the business must be decided upon. In South Africa all of the above can be done through the CIPC – … Continue reading Registering your logo as a trademark
The tips to create a ‘good’ trade mark before its adoption are: - Make it distinctive and unusual for the goods/services concerned. Try inventing a word - Be bold, clever and playful with the brand. Stand out - Don’t limit yourself to a brand specific to your current field. Think long term - Avoid overly … Continue reading Quick tips for a ‘good’ trademark
Courtesy: http://wpa-pinfold.co.uk/what-if-someone-trademarked-christmas/ To trademark Christmas would be something akin to ‘The Grinch Who Stole Christmas’ – unthinkable? Well think again. There are 126 UK and EU trademark registrations that include Christmas in their names (at the last count), including the Spirit of Christmas, registered to Heatons, Dublin. And there is worse, Christmas is owned by … Continue reading What if someone trademarked Christmas…
Registering a trade mark is a pivotal step for a small businessRob White, of Avidity IP, gives some examples of good and bad trade marks and how to secure a good one. http://www.smallbusiness.co.uk/running-a-business/legal-advice/2373618/branding-and-business-how-to-pick-a-good-trade-mark.thtml ‘Brands’ are hugely valuable business assets that form the commercial identity of your company, product or service and will include trade marks … Continue reading Good and Bad Trademarks
When deciding on your trademark, please keep the following in mind: Your trademark has to serve the purpose of distinguishing your goods or services from that of another trader. It must be unique and distinctive. New or made up words are generally stronger and easier to register e.g. Coca-Cola Your trademark cannot include specially protected … Continue reading From the archives: Guidelines when deciding on a new trademark
John Rampton of http://www.entrepreneur.com/ says the following: Having a specific strategy for using Pinterest is still an entirely new realm, and it can help to have some inspiration from others who have blazed the trail for the rest of us. Pinterest-marketing experts such as Cynthia Sanchez of Oh So Pinteresting have helped show other marketers how Pinterest … Continue reading Marketing tips on a social network platform
Brand From Wikipedia, the free encyclopedia Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business,marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into … Continue reading What is “brand” really?
So, here you are, contemplating your fledgling business and feeling slightly overwhelmed by the enormity of it all... You get advice from everywhere - the interwebs, your friends, your bookkeeper, the taxi driver, your dog. Now, it is completely up to you what you do with most of that advice, but if someone mentioned 'brand … Continue reading Naming your new business baby – take special care!
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. Daniel J. Boorstin