An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. Daniel J. Boorstin
Tag: Marketing and Advertising
A brand is the identity of a specific product, service or company and may contain names, signs, symbols or slogans. Thebrand name is quite often used interchangeably within "brand", although it is more correctly used to refer to written or spoken elements of a product, service or company. If the brand name identifies the brand owner as the … Continue reading About brand names
Designing a logo for a new company does not happen overnight. Large companies spend a great deal of money on market research in order to create a valuable new brand for their company. One of the most important things one needs to consider before either creating a logo yourself or contracting another company to create … Continue reading Designing your new company logo #1
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