Found on the web: http://sbinfocanada.about.com/od/trademarks/a/trademarkeb.htm Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the competition and help you stand out in a crowd. A poor trademark will entangle you in legal disputes and blunt your marketing efforts. Selecting a good trademark is as simple as … Continue reading How to Select a Good Trademark
The tips to create a ‘good’ trade mark before its adoption are: - Make it distinctive and unusual for the goods/services concerned. Try inventing a word - Be bold, clever and playful with the brand. Stand out - Don’t limit yourself to a brand specific to your current field. Think long term - Avoid overly … Continue reading Quick tips for a ‘good’ trademark
It's Funky Friday, everyone! Time for another laugh.... The Singing Fish At some point, just about everyone has seen an animatronic fish like Big Mouth Billy Bass, Boogie Bass or Rocky Rainbow Trout. Whether from we heard it sing from a wall, a grocery store shelf or a white elephant gift box, we have … Continue reading Weird inventions that made millions #5
Registering a trade mark is a pivotal step for a small businessRob White, of Avidity IP, gives some examples of good and bad trade marks and how to secure a good one. http://www.smallbusiness.co.uk/running-a-business/legal-advice/2373618/branding-and-business-how-to-pick-a-good-trade-mark.thtml ‘Brands’ are hugely valuable business assets that form the commercial identity of your company, product or service and will include trade marks … Continue reading Good and Bad Trademarks
When deciding on your trademark, please keep the following in mind: Your trademark has to serve the purpose of distinguishing your goods or services from that of another trader. It must be unique and distinctive. New or made up words are generally stronger and easier to register e.g. Coca-Cola Your trademark cannot include specially protected … Continue reading From the archives: Guidelines when deciding on a new trademark
Failure to search first. Without first doing a comprehensive search, you do not know whether someone may already be using a similar name for a similar product or service, or whether there is a pending application or registration that could block your application. Not including the proper logo or wording as the “drawing.” The wording … Continue reading Top mistakes made when you do DIY filing of a trademark
This is a journal that CIPC publishes on a monthly basis, and it contains information on the patents,trademarks, designs, copyright, cinematography and films that exist in South Africa. It also includes information on the approved and disapproved patents on a monthly basis. This Patent Journal is obtainable from Government Printers in Pretoria. I wanted to … Continue reading What is the Patent Journal?
You need to determine whether another business is already using a trademark that's identical or similar to the one you want to use to ensure that you won't violate someone else's trademark rights. If you are sued by a trademark owner for using its trademark, at the least you can be forced to stop using … Continue reading Why do I need to conduct a trademark search?
So, here you are, contemplating your fledgling business and feeling slightly overwhelmed by the enormity of it all... You get advice from everywhere - the interwebs, your friends, your bookkeeper, the taxi driver, your dog. Now, it is completely up to you what you do with most of that advice, but if someone mentioned 'brand … Continue reading Naming your new business baby – take special care!
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