Trademark maintenance

After registering your name, it is vital to upkeep the value of your company or product name. This involves using your trade name throughout your company on websites, brochures, and invoices.

Don’t forget to use the “®” symbol after you have approved registration from CIPC. If you haven’t registered your trademark, you can use the “tm” trademark symbol.

After registration, you need to renew your trademark every 10 years.

Not taking the necessary precautions to guard your small business against trademark infringement is like driving without insurance…an accident may not happen to you; if it does, the results are catastrophic.

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