Trademark maintenance


After registering your name, it is vital to upkeep the value of your company or product name. This involves using your trade name throughout your company on websites, brochures, and invoices. Don't forget to use the "®" symbol after you have approved registration from CIPC. If you haven't registered your trademark, you can use the … Continue reading Trademark maintenance

Starting a business and want to protect your name? Here’s how…


There are two areas of protection that need to be considered - the company aspect and the trademark aspect. Regarding the company aspect, you will need to know how you intend trading. For example: As a sole proprietor using a trade style; As a registered company; As a registered close corporation. If you do not … Continue reading Starting a business and want to protect your name? Here’s how…

Unregistered trademarks


From: Cyberlaw@SA Authors: M Viljoen BLC LLB GM du Plessis BLC LLB G Vivier BEng (Electronics Eng) BCom LLB Unregistered trademarks Our common law recognises the rights that a person acquires as goodwill (which includes, as a component, a reputation)13 or the ability to attract custom, which attaches to a trademark. The principles of unlawful … Continue reading Unregistered trademarks

What countries are covered by trademark protection?


A trademark registration is only effective in the country in which you file the trademark. regional protection can be applied for under the terms of the CTM (Community Trademark) system, to cover the countries of the European Union and under the Madrid Protocol to cover a series of countries across the world. South Africa intends … Continue reading What countries are covered by trademark protection?