Choosing a trademark for your business


A trademark is a symbol or slogan that is used to distinguish a product or service from others in the market place. Much thought must go into creating a new trademark in order to make it a unique brand name for your business. Trademarks must adequately describe your business or service to new potential customers. … Continue reading Choosing a trademark for your business

Trademark infringement


Trademark Infringement occurs when one party uses an identical or very similar trademark for identical or similar goods or services to a registered trademark. This will typically include cases where the public is misled by similarities between the trademarks to believe that these belong to the same owner or brand. Infringement may also arise from … Continue reading Trademark infringement

Business registration – how to?


Starting a business seems like such a complex and challenging goal, that we often keep postponing the idea. A good starting point would be to reserve and register your company  name. We can reserve your company name electronically via the internet on CIPC's (Companies and Intellectual Property Commission) database. CIPC has migrated most of their … Continue reading Business registration – how to?

Intellectual property (IP) rights


Intellectual Property refers to any creations of the mind or ideas that result from intellectual effort which include intangible assets such as music, literature, art, inventions, words, phrases, symbols and designs. With the rise of the Information Age, the value of information has been greatly emphasized and a need arose to protect valuable data. Laws … Continue reading Intellectual property (IP) rights