What is trademark dilution?

Courtesy: http://www.inta.org/TrademarkBasics/FactSheets/Pages/TrademarkDilution.aspx Trademark dilution is the weakening of a famous mark’s ability to identify and distinguish goods or services, regardless of competition in the marketplace or the likelihood of confusion. Dilution typically occurs as the result of blurring or tarnishment of the famous mark. It is similar to the concept of passing off, which involves misrepresenting … Continue reading What is trademark dilution?

Trademark infringement

1. What is trademark infringement? Trademark infringement is the use by another of the same or a similar mark that violates the prior trademark rights of another in the jurisdiction where such use occurs. The legal definition of infringement varies from one jurisdiction to another. The most common standards for infringement are: (a) close similarity … Continue reading Trademark infringement