Starting a new business involves a great deal of research. You need to decide on which type of business you want to open, what the new company’s name will be and the core functions of the business must be decided upon. In South Africa all of the above can be done through the CIPC – … Continue reading Registering your logo as a trademark
Found on the web: http://sbinfocanada.about.com/od/trademarks/a/trademarkeb.htm Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the competition and help you stand out in a crowd. A poor trademark will entangle you in legal disputes and blunt your marketing efforts. Selecting a good trademark is as simple as … Continue reading How to Select a Good Trademark
The tips to create a ‘good’ trade mark before its adoption are: - Make it distinctive and unusual for the goods/services concerned. Try inventing a word - Be bold, clever and playful with the brand. Stand out - Don’t limit yourself to a brand specific to your current field. Think long term - Avoid overly … Continue reading Quick tips for a ‘good’ trademark
Courtesy: http://wpa-pinfold.co.uk/what-if-someone-trademarked-christmas/ To trademark Christmas would be something akin to ‘The Grinch Who Stole Christmas’ – unthinkable? Well think again. There are 126 UK and EU trademark registrations that include Christmas in their names (at the last count), including the Spirit of Christmas, registered to Heatons, Dublin. And there is worse, Christmas is owned by … Continue reading What if someone trademarked Christmas…
It's Funky Friday, everyone! Time for another laugh.... The Singing Fish At some point, just about everyone has seen an animatronic fish like Big Mouth Billy Bass, Boogie Bass or Rocky Rainbow Trout. Whether from we heard it sing from a wall, a grocery store shelf or a white elephant gift box, we have … Continue reading Weird inventions that made millions #5
When deciding on your trademark, please keep the following in mind: Your trademark has to serve the purpose of distinguishing your goods or services from that of another trader. It must be unique and distinctive. New or made up words are generally stronger and easier to register e.g. Coca-Cola Your trademark cannot include specially protected … Continue reading From the archives: Guidelines when deciding on a new trademark
Charlotte Blakey 29 May 2014 from http://ipcopy.wordpress.com/2014/05/29/black-and-white-trade-marks-change-in-ohimipo-practice/ writes the following: Previously, it was common practice to file for a trade mark in black and white, or grey scale, in order to obtain the broadest protection possible. It was accepted that a mark registered in black and white would allow the proprietor to use the mark in … Continue reading Black and White Trademarks vs Colour Trademarks
When trying to come up with your new brand name or trademark, you will probably start hitting your head against the proverbial wall. It’s not that easy to come up with a catchy, original name and just when you think you’ve nailed it, you find out someone else is using it already. You need not … Continue reading What is a trademark – guidelines
Brand From Wikipedia, the free encyclopedia Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business,marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into … Continue reading What is “brand” really?
Erik Pelton writes the following: I get asked all the time: “Can I file a trademark application by myself?” The simple answer is yes. No attorney is necessary. But just because you can does not mean that you should. [Of course, I recognize that my position is biased, since I have helped clients obtain more … Continue reading Can I file a trademark myself?