The secret source of Big Brand Power


Jerry Mclaughlin writes the following for Forbes: It’s not a coincidence that every blockbuster brand began as a meaningfully different product or service for its time.  Milton Hershey made milk chocolate affordable.  The McDonald brothers (not Ray Kroc) gave us a way to get a good burger inexpensively and quickly.  Tom Monaghan – the founder … Continue reading The secret source of Big Brand Power

New company registrations


We will guide you through the process and help with queries where possible. Please contact us on spullin@lantic.net or check out our website http://www.trademarksearch.co.za A quick overview of the process: Memorandum of Incorporation (MOI) The most important document governing a company is the MOI, which is a consolidation of the current Memorandum and Articles of … Continue reading New company registrations

Different types of companies


Two types of companies may be incorporated under the Act, namely non-profit companies and profit companies. Profit companies may be incorporated under the following types: Private Companies Public Companies Personal Liability Companies State Owned Companies Non-profit Companies (NPC) A company incorporated for public benefit or other object relating to one or more cultural or social … Continue reading Different types of companies

Some FAQ for trademarks


  Q: Can a company- or close corporation lodge an objection to a proposed trademark if its name is identical or very similar to the trademark? A:Yes. The trademark database is not linked to the company database and a separate search will be done, upon request and at additional cost. Q :How long does a … Continue reading Some FAQ for trademarks

Naming a company


CIPC (ex- CIPRO) writes the following: Contact us for help regarding name reservations: http://www.trademarksearch.co.za The new Companies Act of 2008, just like the previous Act provides for name reservations. If a proposed name is rejected, the company may still be registered and the registration number then becomes the name of the company at incorporation, until … Continue reading Naming a company

Choosing a company name


Deciding on a name for your company should not be taken lightly as the name of your company will essentially be the point of connection between you and a potential customer. If you have a strange name that is in no way relative to your business, people will struggle to remember the name of your … Continue reading Choosing a company name

Should I register my new company’s trademark?


Starting up a small business in South Africa can be a costly exercise and there are always additional costs that creep in that one is not always aware of when starting a new company. Apart from the necessary assets one needs to acquire when starting a business, the second most important aspect of your new … Continue reading Should I register my new company’s trademark?

Intellectual property and the Berne Convention


Businesses and individuals need to become familiar with their rights relating to intellectual property protection in South Africa in order to guard their ideas and prevent others from using them for their own profit. The copyright protection of intellectual property in South Africa is governed by South African Copyright Act of 1978. South Africa is … Continue reading Intellectual property and the Berne Convention