Brand Finance South Africa measured the financial value (R) of different brands and published a list of 50 of the most valuable brands of 2012 in South Africa. These companies operate both within and outside the borders of the country. See full article by Moneyweb here. Below you can find an abbreviated list of the … Continue reading South Africa’s 50 most valuable brands of 2012
Tag: All about Trademarks
Your trademark questions answered
The registration of a trademark is a long, laborious process but a really necessary one - remember, this is one of the building blocks of your brand! Having a strong, registered trademark is akin to having Chuck Norris as your buddy. No-one is going to mess with you and if they try, well we all … Continue reading The life-cycle of a trademark
"Oh, searching to find out if your trademark is available is easy! Anyone can do it. In fact, I will do it myself! And I will save all that money I should have spent on an expert searcher! Heehah!". Pardon the over-usage of exclamation marks as well as the knowing smirk on my face... Searching … Continue reading Searching for trademarks
In order to open a business there are a number of stages to be completed after the type of business structure has been established. The first stages involve the Companies and Intellectual Property Commission (CIPC). The CIPC is responsible for the registration of companies, cooperatives and intellectual property rights. Actions to take concerning the CIPC … Continue reading How to start a new business in South Africa
Jerry Mclaughlin writes the following for Forbes: It’s not a coincidence that every blockbuster brand began as a meaningfully different product or service for its time. Milton Hershey made milk chocolate affordable. The McDonald brothers (not Ray Kroc) gave us a way to get a good burger inexpensively and quickly. Tom Monaghan – the founder … Continue reading The secret source of Big Brand Power
Q: Can a company- or close corporation lodge an objection to a proposed trademark if its name is identical or very similar to the trademark? A:Yes. The trademark database is not linked to the company database and a separate search will be done, upon request and at additional cost. Q :How long does a … Continue reading Some FAQ for trademarks
All about the rules and regulations governing all matters trademarks...
One should never underestimate the power of a company's brand and logo and how these are used to help people recognise and remember the organisation. Therefore, when two entities or companies come together to join forces there is a great deal of planning involved in the creation of a new company name, a new slogan … Continue reading Rebranding a company
Starting up a small business in South Africa can be a costly exercise and there are always additional costs that creep in that one is not always aware of when starting a new company. Apart from the necessary assets one needs to acquire when starting a business, the second most important aspect of your new … Continue reading Should I register my new company’s trademark?
Businesses and individuals need to become familiar with their rights relating to intellectual property protection in South Africa in order to guard their ideas and prevent others from using them for their own profit. The copyright protection of intellectual property in South Africa is governed by South African Copyright Act of 1978. South Africa is … Continue reading Intellectual property and the Berne Convention
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