One should never underestimate the power of a company's brand and logo and how these are used to help people recognise and remember the organisation. Therefore, when two entities or companies come together to join forces there is a great deal of planning involved in the creation of a new company name, a new slogan … Continue reading Rebranding a company
Tag: Brand
A trademark is a symbol or slogan that is used to distinguish a product or service from others in the market place. Much thought must go into creating a new trademark in order to make it a unique brand name for your business. Trademarks must adequately describe your business or service to new potential customers. … Continue reading Choosing a trademark for your business
A trademark identifies the goods and / or services of the owner of the mark. It provides protection to the owner of the mark by ensuring exclusive rights to use it to identify goods or services, or to authorize another to use it in return for payment. A trade mark may consist of words, numerals, … Continue reading What is a trademark?
We are not attorneys. I start with that statement not because I don’t like attorneys – they are some of our biggest and longstanding clients – but because I am simply someone the attorneys use to do the research at CIPC (ex-CIPRO) for their clients. We rent space inside the CIPC offices, which is extremely … Continue reading Who are we?
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