The choice between registering a trademark and a copyright is not always a clear one. Trademark and copyright registration are both means of protecting your intellectual property rights. There are, however, important differences between trademark and copyright protection. Copyrights are a form of protection for the authors of "original works of authorship," including literary, dramatic, … Continue reading How do I know if I need trademark or copyright protection?
Tag: Brand
When deciding on your trademark, please keep the following in mind: Your trademark has to serve the purpose of distinguishing your goods or services from that of another trader. It must be unique and distinctive. New or made up words are generally stronger and easier to register e.g. Coca-Cola Your trademark cannot include specially protected … Continue reading Guidelines when deciding upon a proposed trademark
A smart business is one that not only stands out, but is compliant in respect of legal and industry standards and requirements. In order to operate legally in South Africa your company must be registered with CIPC, or the Companies and Intellectual Property Commission. This is formalized in terms of company name, operational activities, ownership … Continue reading Trademark protection, business registration and CIPC
Designing a logo for a new company does not happen overnight. Large companies spend a great deal of money on market research in order to create a valuable new brand for their company. One of the most important things one needs to consider before either creating a logo yourself or contracting another company to create … Continue reading Designing your new company logo #1
One should never underestimate the power of a company's brand and logo and how these are used to help people recognise and remember the organisation. Therefore, when two entities or companies come together to join forces there is a great deal of planning involved in the creation of a new company name, a new slogan … Continue reading Rebranding companies
A smart business is one that not only stands out, but is compliant in respect of legal and industry standards and requirements. In order to operate legally in South Africa your company must be registered with CIPC, or the Companies and Intellectual Property Commission. This is formalized in terms of company name, operational activities, ownership … Continue reading Trademark protection, business registration and CIPC
A certification mark is any word, phrase, symbol or design, or a combination thereof owned by one party who certifies the goods and services of others when they meet certain standards. The owner of the mark exercises control over the use of the mark; however, because the sole purpose of a certification mark is to … Continue reading Certification and prohibited trademarks
Jerry Mclaughlin writes the following for Forbes: It’s not a coincidence that every blockbuster brand began as a meaningfully different product or service for its time. Milton Hershey made milk chocolate affordable. The McDonald brothers (not Ray Kroc) gave us a way to get a good burger inexpensively and quickly. Tom Monaghan – the founder … Continue reading The secret source of Big Brand Power
Q: Can a company- or close corporation lodge an objection to a proposed trademark if its name is identical or very similar to the trademark? A:Yes. The trademark database is not linked to the company database and a separate search will be done, upon request and at additional cost. Q :How long does a … Continue reading Some FAQ for trademarks
All about the rules and regulations governing all matters trademarks...
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