Should I register my trademark locally, internationally or both?


It is very wise to register your trademark in the countries where your business is located or where you plan to conduct business. South African trademark registration only covers the Republic of South Africa. Remember, a South African trademark will not provide protection in any of South Africa’s neighbouring states, or any other country, and … Continue reading Should I register my trademark locally, internationally or both?

From the archives: What “things” can we trademark?


When trying to come up with your new brand name or trademark, you will probably start hitting your head against the proverbial wall. It’s not that easy to come up with a catchy, original name and just when you think you’ve nailed it, you find out someone else is using it already. You need not … Continue reading From the archives: What “things” can we trademark?

How to Select a Good Trademark


Found on the web: http://sbinfocanada.about.com/od/trademarks/a/trademarkeb.htm Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the competition and help you stand out in a crowd. A poor trademark will entangle you in legal disputes and blunt your marketing efforts. Selecting a good trademark is as simple as … Continue reading How to Select a Good Trademark

What countries are covered by trademark protection?


A trademark registration is only effective in the country in which you file the trademark. regional protection can be applied for under the terms of the CTM (Community Trademark) system, to cover the countries of the European Union and under the Madrid Protocol to cover a series of countries across the world. South Africa intends … Continue reading What countries are covered by trademark protection?