What are the benefits of a registered trademark?


Many people assume they can protect their trademark simply by using the mark in commerce. It is true that you are not required to register a trademark to achieve some level of protection and that one establishes common law rights simply by using a mark in commerce. However, having a nationally registered trademark on the … Continue reading What are the benefits of a registered trademark?

The secret source of Big Brand Power


Jerry Mclaughlin writes the following for Forbes: It’s not a coincidence that every blockbuster brand began as a meaningfully different product or service for its time.  Milton Hershey made milk chocolate affordable.  The McDonald brothers (not Ray Kroc) gave us a way to get a good burger inexpensively and quickly.  Tom Monaghan – the founder … Continue reading The secret source of Big Brand Power

New company registrations


We will guide you through the process and help with queries where possible. Please contact us on spullin@lantic.net or check out our website http://www.trademarksearch.co.za A quick overview of the process: Memorandum of Incorporation (MOI) The most important document governing a company is the MOI, which is a consolidation of the current Memorandum and Articles of … Continue reading New company registrations