Designing a logo for a new company does not happen overnight. Large companies spend a great deal of money on market research in order to create a valuable new brand for their company. One of the most important things one needs to consider before either creating a logo yourself or contracting another company to create … Continue reading Designing your new company logo #1
Tag: All about Trademarks
Your trademark questions answered
This fake pair of choppers, and others like it, generated some cash for an enterprising dental student and his partner, an ex-college football player. Image courtesy Amazon.com
One should never underestimate the power of a company's brand and logo and how these are used to help people recognise and remember the organisation. Therefore, when two entities or companies come together to join forces there is a great deal of planning involved in the creation of a new company name, a new slogan … Continue reading Rebranding companies
The internet contains masses of information such as text, images, photographs and so forth. All these objects are actually the intellectual property of an individual somewhere in the world and this person owns the exclusive rights to his or her work. The information available on the internet is unfortunately not all free and made … Continue reading Intellectual property infringement – what do do?
A smart business is one that not only stands out, but is compliant in respect of legal and industry standards and requirements. In order to operate legally in South Africa your company must be registered with CIPC, or the Companies and Intellectual Property Commission. This is formalized in terms of company name, operational activities, ownership … Continue reading Trademark protection, business registration and CIPC
Amendments After Registration The requests for amendments after registration must be applied for on form TM2, unless it is otherwise specified in the Regulations* and a fee of R19.00 is payable. * For example, an assignment (change of ownership of a trade mark) of a trade mark has to be requested on Form TM6 and … Continue reading Amendments to your trademark after registration
So, I'm just a-sittin' here, waiting for South Africa's trademark database to come back online so I can do what I do best...search. The whole sad set-up was shut down Monday due to 'updating the system', but eyewitness accounts have it that the doors are closed to the public, no-one can search, file or do … Continue reading The lighter side of…attorney / client interaction…
Trademark counterfeiting. (A) No person shall knowingly do any of the following: (1) Attach, affix, or otherwise use a counterfeit mark in connection with the manufacture of goods or services, whether or not the goods or services are intended for sale or resale; (2) Possess, sell, or offer for sale tools, machines, instruments, materials, … Continue reading Be careful if you love your counterfeit buys!
Benefits of registration Registering your trade mark gives you the exclusive right to use your mark for the goods and/or services that it covers in the country where you file. If you have a registered trade mark you can put the ® symbol next to it to warn others against using it. However, using this … Continue reading Why should you register your trademark?
According to Forbes, the ten most valuable trademarks in the world are: The Trademark: Google Trademark value: $44.3 billion Company market capitalization (number of shares times share price): $164 billion Still the most popular search engine, Google, with its mobile operating system Android, has now surpassed Blackberry and Apple’s systems in terms of market share. … Continue reading The 10 most valuable trademarks in the world
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