How to write a simple business plan


1. Describe your business in detail. Start with a written description of your business. This will give you a concise focus. Give an overview of the industry you propose to enter before giving a more detailed description of what your business is and what its purpose will be. Write a clear and concise mission statement … Continue reading How to write a simple business plan

The secret source of Big Brand Power


Jerry Mclaughlin writes the following for Forbes: It’s not a coincidence that every blockbuster brand began as a meaningfully different product or service for its time.  Milton Hershey made milk chocolate affordable.  The McDonald brothers (not Ray Kroc) gave us a way to get a good burger inexpensively and quickly.  Tom Monaghan – the founder … Continue reading The secret source of Big Brand Power

Understanding the Patent Journal


The patent journal of South Africa is a document created and issued by the Companies and Intellectual Property Commission (CIPC) of South Africa and contains information relating to patents, trademarks, designs and copyright in cinematographic films in existence in South Africa. The patent journal was formerly a printed publication that was available to view at … Continue reading Understanding the Patent Journal