Many people confuse patents, copyrights and trademark. The three have some striking similarities and are all designed to protect intellectual property; however they are different and also serve different purposes. In simple terms, the three are all forms of protection for you and your business, from anyone who may steal, misuse or illegally benefit from your … Continue reading MAJOR DIFFERENCES BETWEEN COPYRIGHT, PATENT AND A TRADEMARK
Andrew Spence from QUANTA has this to say about internet marketing: The internet not only has a great impact on marketing, it has also altered the way in which business is done today. It is important to stay up to date on the latest trends and yet be able to create an affordable internet marketing plan. Where … Continue reading Creating An Effective Internet Marketing Strategy
It is hard to predict how long it will take for an application to mature into a registration since many factors can affect the process. Generally, an applicant will receive a filing receipt from CIPC almost instantly after filing. However, the total application processing time may be anywhere from 18 months to 3 years, or … Continue reading How long does it take for a trademark to be registered?
The choice between registering a trademark and a copyright is not always a clear one. Trademark and copyright registration are both means of protecting your intellectual property rights. There are, however, important differences between trademark and copyright protection. Copyrights are a form of protection for the authors of "original works of authorship," including literary, dramatic, … Continue reading How do I know if I need trademark or copyright protection?
A trademarked logo means that the business or persons who own the logo have carefully designed it to be completely unique. Applying for your logo to be trademarked is often best left to the professionals as a detailed search is required in various categories to investigate whether your logo is indeed unique or differential enough … Continue reading Intellectual Property and your logo #2
Designing a logo for a new company does not happen overnight. Large companies spend a great deal of money on market research in order to create a valuable new brand for their company. One of the most important things one needs to consider before either creating a logo yourself or contracting another company to create … Continue reading Designing your new company logo #1
One should never underestimate the power of a company's brand and logo and how these are used to help people recognise and remember the organisation. Therefore, when two entities or companies come together to join forces there is a great deal of planning involved in the creation of a new company name, a new slogan … Continue reading Rebranding companies
One should never underestimate the power of a company's brand and logo and how these are used to help people recognise and remember the organisation. Therefore, when two entities or companies come together to join forces there is a great deal of planning involved in the creation of a new company name, a new slogan … Continue reading Rebranding a company
A trademark identifies the goods and / or services of the owner of the mark. It provides protection to the owner of the mark by ensuring exclusive rights to use it to identify goods or services, or to authorize another to use it in return for payment. A trade mark may consist of words, numerals, … Continue reading What is a trademark?