When deciding upon a brand strategy or trademark, be careful not to choose a name that is too generic - the registrar will ask you to acknowledge the fact that your proposed mark is common and this will weaken your trademark.Naming an invention involves developing at least two names. One name is the generic name. … Continue reading Brand name vs generic name
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After registering your name, it is vital to upkeep the value of your company or product name. This involves using your trade name throughout your company on websites, brochures, and invoices. Don't forget to use the "®" symbol after you have approved registration from CIPC. If you haven't registered your trademark, you can use the … Continue reading Trademark maintenance
A brand is the identity of a specific product, service or company and may contain names, signs, symbols or slogans. Thebrand name is quite often used interchangeably within "brand", although it is more correctly used to refer to written or spoken elements of a product, service or company. If the brand name identifies the brand owner as the … Continue reading About brand names
Many people confuse patents, copyrights and trademark. The three have some striking similarities and are all designed to protect intellectual property; however they are different and also serve different purposes. In simple terms, the three are all forms of protection for you and your business, from anyone who may steal, misuse or illegally benefit from your … Continue reading MAJOR DIFFERENCES BETWEEN COPYRIGHT, PATENT AND A TRADEMARK
The first step when registering a company in South Africa is applying with the Companies and Intellectual Property Commission – CIPC. However, before you can proceed with the company registration, you need to cater for yourcompany name registration. Essentially, your company will exist as a separate legal entity, with its own name, authorised to conduct … Continue reading Formalising your business: Company name registration
The Companies and Intellectual Property Commission – CIPC – is responsible for a number of processes which govern companies’ existence and operations. From registration of companies and intellectual property rights such as patents, designs and copyright; disclosure of information on its business registers to enforcement of relevant legislation –CIPC’S processes and functions are crucial for the continued … Continue reading CIPC processes you should know about
Andrew Spence from QUANTA has this to say about internet marketing: The internet not only has a great impact on marketing, it has also altered the way in which business is done today. It is important to stay up to date on the latest trends and yet be able to create an affordable internet marketing plan. Where … Continue reading Creating An Effective Internet Marketing Strategy
Registrations granted have a 10-year term. Trademarks can be renewed for additional 10-year terms. There is no limit to the number of times a trademark can be renewed, as long as use of the mark by its owner continues.
It is hard to predict how long it will take for an application to mature into a registration since many factors can affect the process. Generally, an applicant will receive a filing receipt from CIPC almost instantly after filing. However, the total application processing time may be anywhere from 18 months to 3 years, or … Continue reading How long does it take for a trademark to be registered?
National registration is not required to establish trademark rights. "Common law" rights arise from the actual use of a trademark without national registration. Generally, whoever first uses a trademark in commerce has the ultimate right to use that trademark in that way. However, there are many benefits of national trademark registration.
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