An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. Daniel J. Boorstin
Tag: Business
A brand is the identity of a specific product, service or company and may contain names, signs, symbols or slogans. Thebrand name is quite often used interchangeably within "brand", although it is more correctly used to refer to written or spoken elements of a product, service or company. If the brand name identifies the brand owner as the … Continue reading About brand names
Many people confuse patents, copyrights and trademark. The three have some striking similarities and are all designed to protect intellectual property; however they are different and also serve different purposes. In simple terms, the three are all forms of protection for you and your business, from anyone who may steal, misuse or illegally benefit from your … Continue reading MAJOR DIFFERENCES BETWEEN COPYRIGHT, PATENT AND A TRADEMARK
The first step when registering a company in South Africa is applying with the Companies and Intellectual Property Commission – CIPC. However, before you can proceed with the company registration, you need to cater for yourcompany name registration. Essentially, your company will exist as a separate legal entity, with its own name, authorised to conduct … Continue reading Formalising your business: Company name registration
The Companies and Intellectual Property Commission – CIPC – is responsible for a number of processes which govern companies’ existence and operations. From registration of companies and intellectual property rights such as patents, designs and copyright; disclosure of information on its business registers to enforcement of relevant legislation –CIPC’S processes and functions are crucial for the continued … Continue reading CIPC processes you should know about
There are two areas of protection that need to be considered - the company aspect and the trademark aspect. Regarding the company aspect, you will need to know how you intend trading. For example: As a sole proprietor using a trade style; As a registered company; As a registered close corporation. If you do not … Continue reading Starting a business and want to protect your name? Here’s how…
From CIPC: Kindly note that in addition to the requirements published in Guidance note 4 of 2012, an additional requirement is being introduced as part of improving controls relating to change of membership. The introduction of this requirement is also a way of improving the quality of CIPC’s data and protecting corporate information at our … Continue reading Additional requirements for CC membership changes
A smart business is one that not only stands out, but is compliant in respect of legal and industry standards and requirements. In order to operate legally in South Africa your company must be registered with CIPC, or the Companies and Intellectual Property Commission. This is formalized in terms of company name, operational activities, ownership … Continue reading Trademark protection, business registration and CIPC
A trademarked logo means that the business or persons who own the logo have carefully designed it to be completely unique. Applying for your logo to be trademarked is often best left to the professionals as a detailed search is required in various categories to investigate whether your logo is indeed unique or differential enough … Continue reading Intellectual Property and your logo #2
Designing a logo for a new company does not happen overnight. Large companies spend a great deal of money on market research in order to create a valuable new brand for their company. One of the most important things one needs to consider before either creating a logo yourself or contracting another company to create … Continue reading Designing your new company logo #1
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