An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. Daniel J. Boorstin
Category: Business musings, facts and tips
Time for another weird and / or wonderful invention. I secretly think this one is awesome...
Courtesy CIPC: Regulation 52 (1) provides that any person interested in opposing a trade mark may request the Registrar not to issue the registration certificate within a period of three months from the date of advertisement of the application in the Patent Journal. Should you wish to oppose a trade mark, kindly refer to the … Continue reading Oppositions
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When deciding upon a brand strategy or trademark, be careful not to choose a name that is too generic - the registrar will ask you to acknowledge the fact that your proposed mark is common and this will weaken your trademark.Naming an invention involves developing at least two names. One name is the generic name. … Continue reading Brand name vs generic name
After registering your name, it is vital to upkeep the value of your company or product name. This involves using your trade name throughout your company on websites, brochures, and invoices. Don't forget to use the "®" symbol after you have approved registration from CIPC. If you haven't registered your trademark, you can use the … Continue reading Trademark maintenance
A confidential source has informed me that CIPC's filing fees (the revenue the government charges) for a trademark will increase from R560.00 to a maximum R1,500.00 per trademark. Apparently, small-and medium businesses (and I suppose individuals) will pay less per filing than major companies. It is not yet clear how this criteria of 'size' will … Continue reading CIPC set to significantly increase revenue duties on filing of trademarks
A brand is the identity of a specific product, service or company and may contain names, signs, symbols or slogans. Thebrand name is quite often used interchangeably within "brand", although it is more correctly used to refer to written or spoken elements of a product, service or company. If the brand name identifies the brand owner as the … Continue reading About brand names
Many people confuse patents, copyrights and trademark. The three have some striking similarities and are all designed to protect intellectual property; however they are different and also serve different purposes. In simple terms, the three are all forms of protection for you and your business, from anyone who may steal, misuse or illegally benefit from your … Continue reading MAJOR DIFFERENCES BETWEEN COPYRIGHT, PATENT AND A TRADEMARK
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